How and What to Upload into the Competition Tracker

How and What to Upload into the Competition Tracker

When you track your competitors’ advertising, it’s easy to see what each business stands for, how they brand themselves and what their offers are. This helps you to know where you fit in the competitive landscape and how you can improve your own marketing. Remember, the people who are seeing your competitors’ ads are your own customers too as well as your potential customers. To upload files to the Competition Tracker, just choose a jpg,

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What We Learned When We Started Tracking our Competition

What We Learned When We Started Tracking our Competition

When PlanHappy was ready to be tested, the first thing we did was to create our own fantasy marketing plan. The next thing we did was to fill up the Competition Tracker with all the ads we had saved over the years. We found that this was also a great place to start because all the hard marketing decisions have already been made. You don’t have to decide what to run, where to run it or

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How to Upload Your Files to the Archive.

How to Upload Your Files to the Archive.

The Archive is the home for all the marketing you may want to use again. If you’re planning to send a file to your vendor for printing or modification, you’ll need to upload a PDF to the Archive. If you don’t, you can upload a jpg, png or gif file. Here’s how to do it. Note: when you upload files into the Planner, they don’t automatically go in the Archive. This gives you the flexibility to decide

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Here are 5 Types of Reports You Can Run and What You Will Learn From Each One.

Here are 5 Types of Reports You Can Run and What You Will Learn From Each One.

Marketing Plan Report: Run this report when you want to see what marketing you did in the past or what you have planned for the future. You can sort your pieces by a specific location or time period. You can see if you’ve balanced your marketing for each of your locations. You can also sort your marketing by vendor and see how much business you’ve given each one. This may help you negotiate a better

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Here’s What You need to Know About the Planner Details Page

Here’s What You need to Know About the Planner Details Page

After you’ve planned the big picture of your marketing, it’s time to add the details. We made it so easy to do that if you can point-&-click, you can add the details to your marketing plan in no time. Just open a drawer, make your selection and click SAVE and then continue to the next one. You’ll see your selections in the list view on the right. That way, you’ll always know what you did and when you did

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